Families have special requirements for their hotel destination. In addition, families only have the school holidays in the high season to select for their family trip. This creates for families extremely high costs, which makes the decision more difficult.

Therefore the GC-Mark may be a decisive element: it assures guests that the hotel takes into account the needs of the whole family.

With the GC-Mark Family Friendly Hotel, you can:

• Demonstrate the high quality of your hotel in terms of safety, service and hygiene
• Assure your guests that your hotel takes into account the wishes of the whole family
• Sharpen your brand profile
• Address the market segment that suits your marketing strategy